- Posted by Tengku Zahasman on September 22nd, 2007 filed in Web2.0, Technology
- 3 Comments »
- (3,141 Views)
The Web 2.0 universe is getting bigger and larger every day. It’s a huge multi-billion industry with lots of passionate entrepreneurs and startups that want to make a change in the world. Hundreds of interesting web apps are being launched every day these days, from small apps to huge apps, simple to complex, mashups and social networks, brilliant new services emerge from every corners of the world.
Last August, SimpleSpark (a human-edited Web 2.0 directory) has indexed a total of 5000 major web apps in their directory, and they have put up together one nice video to present all of the 5000 Web 2.0 brands in one swipe which spans for over 5 and a half minutes. Sit back and watch:
Don’t you wanna have your own Web 2.0 brand to be listed among them? I do…Tags: internet startups web 2.0 video web application
- Posted by Tengku Zahasman on May 10th, 2007 filed in Web App Development, Advertising, Thoughts
- 12 Comments »
- (2,646 Views)
Local web applications
Local web apps means the applications are focused and meant to be used by only some people in certain countries or communities, not meant to be used by the general Internet users everywhere. For example, if I am to build a localized web application, it may be something that only Malaysian users would be interested in using. Such app could be a Malay-based search engine that searches for only websites in the Malay language. Or it could be something like a video sharing portal - like YouTube - but only focused on Malaysian-made videos.
The good thing about localized web application is that it can get famous pretty quickly. People like something if it is close to themselves. You don’t need to put massive advertising to promote your web apps because word-of-mouth advertising will efficiently do the trick for you. Malaysian-specific web apps like Tumpang, Advertlets and Nuffnang proved this is true.
International web applications
International web apps on the other hand, can be used by anyone regardless of who they are or where they live. MySpace is a good example. Everyone can use it and it doesn’t specifically mention if it should only be used by, say, the American people. In fact, many big Web2.0 companies targets the wider audience - everyone. But unless you have a pretty damn brilliant idea, promoting an international web app can be quite tough as you need to reach for more people.
So which one is better?
Localized app give you fame very easily. But the fame you get is focused only to some geographically centralized users. If your international web app becomes successful, your credits will be recognized internationally. Localized app can pocket you money a lot faster, but international app is where the big bucks are made. If localized web apps can give you 10k a month, international apps could possibly give you a 100 times more, but that may take patience and longer bootstrapping. Making your international app a success takes more effort, and usually means needing more capital to do the marketing. Localized web app is way cheaper.
My point is, both local and international web apps have their own strengths and weaknesses. If you’re still new, maybe it is wise to start with a localized web app. Apart from giving you the good portfolio you need, it’ll also give you the experience of running a web2.0 application in a smaller scale. This can prepare yourself for your next international web app idea. Not only that, because localized web app needs less money and gives you cash faster, it will be the one to support your international web app developement that needs more money, more dedication, and more time to give you the wealth that you and your team are waiting for.Tags: marketing strategy web 2.0 web application
- Posted by Tengku Zahasman on May 4th, 2007 filed in Web App Development, Web2.0
- 2 Comments »
- (3,467 Views)
Forget about creating another Netvibes or Meebo. Leave the complexity of such development to the bigger players unless you also have some very very experienced developers to back you up. For a start, focus on simple ideas. Ideas that a normal person like you and me are able to think inside out. Ideas that the end-users can easily “get it”. Ideas that can even make your mom nod when you try to explain to her about your project. Afterall, it has been proven many times that simple web applications can really make it big in the Web2.0 arena - and complex Web2.0 applications does not necessarily mean they’ll be a success. Think about Twitter. It started off with a very simple idea which stemmed up from one of the very basic questions in life: “What are you doing?” From that idea, they created a community around it. They created widgets out of it. And all of a sudden Twitter becomes a trend.
Or perhaps look at how just a simple online to-do list can have so many users praising it. Or an online project management app that is used by many big time project managers. How about Technorati (blog search engine)? Feedburner (feed manager)? MyBlogLog (visitor tracking)? All these applications proved that we don’t need to think too much about creating an application that does so many different things. A good application should focus on doing only one specific thing, and being especially good doing it. Most users love simplistic, focused applications. And that is what we should craft our ideas upon. There is a saying that goes: “Great things often start with a simple idea”. I believe in it..Tags: ideas internet business internet startups web 2.0 web application