This blog is about...

...my journey in building successful Web2.0 startup businesses and developing useful Web2.0 applications/sites. No I'm not gonna just talk about marketing and monetizing, I'll also be talking about designing and programming from bottom-up...! ;)

5000 Web Apps in 333 seconds

The Web 2.0 universe is getting bigger and larger every day. It’s a huge multi-billion industry with lots of passionate entrepreneurs and startups that want to make a change in the world. Hundreds of interesting web apps are being launched every day these days, from small apps to huge apps, simple to complex, mashups and social networks, brilliant new services emerge from every corners of the world.

Last August, SimpleSpark (a human-edited Web 2.0 directory) has indexed a total of 5000 major web apps in their directory, and they have put up together one nice video to present all of the 5000 Web 2.0 brands in one swipe which spans for over 5 and a half minutes. Sit back and watch:

Don’t you wanna have your own Web 2.0 brand to be listed among them? I do… Cool

Tags: 

How to monetize your Web 2.0 application?

Web 2.0 logosA lot of people will be wondering the same thing the first time they hear about building businesses around Web 2.0, “After creating a Web App.. what happens next? How do we generate money out of it?”

Its nothing complex, really. As long as you can build an interesting or useful app, there comes the quality traffic. Quality traffic always comes with quality users. And when there are quality users, guess what? There’s money… lots of `em too. Look at Friendster and Myspace. Their founders are now millionaires.. how do you think they pull money out of those apps?

You need to have some kind of business model before you build that app… or at least an idea of how to generate money out of it

We’re all in the business of making money here. Depending on what type of services your web application offer, there can be many different ways to monetize it. A lot of these have been practiced in the offline business world for ages, but the fact that we’re doing it “the web way” makes some new people in this industry a bit confused.

1. SUBSCRIPTION BASED MODEL

This is one of the widely used business model in the industry of Web 2.0, specifically for those web apps that provide “uniquely” useful services and don’t have so many scary competitors. Usually those that uses this approach will also provide FREE subscription plan but with limited functionalities. This strategy is implemented just so that the users will be able to try out their services before deciding later on whether they want to upgrade to a paid subscription if they need the extra functionalities. Some people upgrade because they want to remove ads and other types of annoyances in their account. According to Ryan Carson, in most cases 98% of the users will be on the FREE plan and only 1-2% will actually upgrade. However, if you have a REALLY huge user base, 1-2% may actually be worth it. Basecamp, Freshbooks, DropSend and Shoutmix (a Malaysian shoutbox provider) are some of the famous Web 2.0 startups that uses this approach.

2. ADVERTISING MODEL

Reserve some space on your web app for advertisers to put their advertisements on. This can be done in many creative ways depending on your application’s behavior and not necessarily just by putting banner ads on the webpage. Take for example Revver, an alternative online video sharing service like YouTube. They append short video advertisements at the end of each uploaded videos. Some widget-based web companies will put small ads on their widgets too. Feedburner allows putting ads in their user’s RSS feeds. This type of business model is mostly used by apps that has massive amount of target audience or users. Most of them usually provide absolutely FREE service/accounts to attract that number of traffic.

3. SELL STUFFS ONLINE..

Although selling stuffs sounds a bit traditional but it still is very practical and web2.0-ish if you do it the right way. Check out CafePress for instance… the company that actually allows you to design t-shirts online (and also caps, mugs, etc), and buy it without any minimum order. To make it better, they would even allow you to open up your own e-store with those designs you just created and get commissions out of it, shippings handled 100% by them. Isn’t that idea just plain brilliant? I think I should create an app like that someday… Tongue out

4. REVENUE SHARING MODEL

This is also a type of “advertising model” with the exception that instead of taking all the advertisement revenues for yourself, you also share a few percentage of it with your users who help spread the ads across the web. Such examples are Google AdSense, PayPerPost, Text-Link-Ads, Advertlets and ImageFly. By giving some percentage to your users, you’ll instantly create the buzz and attract lots of participants very quickly. This will exponentially increase your advertising network and thus giving you the extra credibility to attract bigger advertisers. This is a business model with a marketing influence injected to it. The disadvantage about this approach however is that keeping up with your publisher’s payouts could be very troublesome and time consuming. You need to constantly make your publishers happy cuz one mistake might get you into lots of trouble in terms of reputation.

5. REVENUE THROUGH PPC PROGRAMS

PPC stands for Pay-Per-Click. This is one of the easiet way to generate money out of your web app because you only need to place some non-intrusive ads around your application and get paid for every valid clicks made on those ads. It can actually be implemented in almost any web app of any types and combined with other main business models. Google AdSense, Yahoo Publisher Network (YPN) and Bidvertiser are some of the PPC programs out there widely used by many apps to generate revenues. Example apps that uses this monetization method are Friendster and Flickr. Possibly worth it for high traffic apps.

6. SELL YOUR WEB APP

A lot of web startups out there dreams of getting acquired or bought off by the giant web companies out there like Yahoo and Google. While this is not really a business model, it does give you the monster-bucks (we’re talking [b][m]illions here ppl Cool) very quickly. Basically it is selling off your business so that you can stop managing your web app and just enjoy the money. Few months ago YouTube and Feedburner was sold off to Google for about 1.65 billion and a hundred million bucks respectively. Now their founders are living in heaven. You need to be very good in statistics to attract these buyers tho, because you need to prove to them giants that your app is really worth that much.

OTHER MODELS.. THINK.. THINK..

I can’t possibly list all business models here. What I have stated up there are some of the major business models used by many Web 2.0 companies. Companies like Paypal and E-Gold for example have their own business model on the base of electronic-currencies which I haven’t yet stated in the 6 points above. Ebay, Amazon and Alibaba also have their own unique business models. The point is that by being a little bit creative, you can turn money out of almost any ideas you can think of. The most important part now is to start building upon that idea! Money mouth

Tags: 

How much money do you need to start a Web 2.0 business?

Money, capital and fundsThere’s actually no definitive answer to how much capital you need to start a Web 2.0 business. How much you need may depend on so many factors that it can sometimes be a thousand bucks, 5 thousand bucks, 10 thousand bucks, 20 thousand bucks, or down to only a few hundred bucks. Those factors include what type of application you’re building, your own skillset, existing resources, whether you need staffs (if you need then how many of them?), whether you need an office, outsourcing, additional machines, servers and whatnot. Even though I can’t really estimate how much you need to start a Web 2.0 business, I can roughly say that if you spend more than 10 thousand bucks just to develop and launch your web application, then I think you’re overspending. And you better think of how you can mitigate your spending fast because touching that 10 thousand threshold shows that you’re spending too much on unnecessary things. Spending too much money before you even start making money is bad because that means it’ll take longer for you to be in profit. Not only that, if things doesn’t turn out the way you planned it to be, you may even go bankrupt for spending more than you need on the beginning phase.

Sometimes I find it rather disturbing when some of the new Internet startups claimed to have spent over millions of bucks just to get their Web 2.0 ideas developed and launched. That is totally unacceptable in my opinion. Even the overall cost of development, launching, marketing and maintaining of the web app should not take up to millions or even hundreds of thousands of dollars a year. Why? Because we’re on the INTERNET business. And when I say INTERNET that means things that used to be 10,000 bucks in real life can be absolutely FREE in the cyber world. Consider some of things below:

- Development tools are free (Komodo Edit, PHP+Apache+MySQL, Linux?)
- Open source scripts (which are free) can be leveraged for creating your app’s blog, forum or support center.
- Communication is free via E-mail, Skype, IRC or Instant messaging.
- Outsourcing is cheap.
- Existing programming components can be reused. Think about rapid PHP frameworks and Ajax frameworks
- Google is your library for doing researches
- Advertising can be free by leveraging search engine marketings, social networks, blog marketings, forum marketings, the good-ol “word-of-mouth” marketing. Or even if you purchase advertisings on certain websites, Google Adwords, Advertlets, or other PPCs, it won’t take up so much to kickstart the hype.

There you go. I just can’t help but wonder what have some of these companies spent on that took up millions of dollars for their web application business. Internet business is meant to be cheap but highly profitable. Let’s just keep it that way… Truemors did it with 12 thousand bucks overall. They could’ve spent way less… Laughing

Tags: 

Page 1 of 3123»